The vlog creation application is an opportunity for the future of web marketing and especially with a Tik Tok ad .
Tik tok has gained millions of followers in a short period of time, users who are often young but who are the target of your products of tomorrow. More than 500 million people worldwide use TikTok every month. Features have attracted hundreds of millions of active users with 800 million installations in 2018. A social networking platform that is a mix of the short video format of Vine, the interactive filters of Snapchat and Musical.ly. Tik Tok allows you to edit videos quickly and easily with tools such as image recognition, video editing, different filters such as 3D stickers.
With its short video feature that appealed to the younger generation, the Chinese start-up is one of the most downloaded iOS applications of the moment. Unsurprisingly, the company surprised the business world and marketers connected to social networks.
If you are in one of these fields, this social network can be a good tool for a video ad.
Among the most interesting sectors for a Tik Tok ad:
– The world of music (artists, record companies, services of
– Music streaming
– The world of mobile applications,
– The world of video games
– Fashion and Clothing
How to create a Tik Tok ad efficiently?
The Marketing Influence
Just like on Instagram, you have the possibility to contact directly the authors who have many subscribers and who are dealing with a subject related to your products. You then have to negotiate with the influencer to find out how you are going to promote your product in his or her own publications and negotiate the price according to the audience you are going to reach.
An impactful message:
The content should briefly explain everything about the product. Be direct in your message while making a call to action. Your video should be creative and entertaining, just like the Gif videos that Gifing offers on its platform. You only have 15 seconds to advertise on Tik Tok.
An impactful message:
The content should briefly explain everything about the product. Be direct in your message while making a call to action. Your video should be creative and entertaining, just like the Gif videos that Gifing offers on its platform. You only have 15 seconds to advertise with a Tik Tok ad.
A message for your list:
Like on Facebook, you’re going to cut off the user experience with an ad. The Tik Tok user is primarily on the platform to have fun and socialize, not to buy a product. Your call to action should first and foremost serve to grow your prospect list. A product or brand presentation such as a TV spot could be considered too aggressive by viewers.
There are 4 different advertising formats on Tik Tok :
Splash Page: It’s the equivalent of the Story Instagram or Facebook. The advertisement will be inserted between several free contents. This format allows you to redirect users to a landing page.
Campaign Heater: a video format for the Feed to inflate your database and thus redirect your prospects to a landing page.
Fanbase Booster: You can redirect users to your TikTok account / your profile to gain subscribers.
Hashtag challenge: Promote a hashtag during 6 days to encourage users to use it also in their creations on TikTok.
The new generation likes the full immersive experience.
The best option to advertise on Tik Tok at an affordable price is certainly the best way to do product placement. For example, you could ask users to make a video challenge and create videos inspired by your main ad. This type of Tik Tok advertising can have an exponential effect on its diffusion. Users invite their own subscribers to create their own versions with a specific hashtag. Just imagine for a moment the viral effect this can create.
It is a good and often very effective way to reach millions of consumers very quickly.
IThis kind of challenge doesnt exist on instagram
Tik Tok is still in the early stages of experimentation. The company is already planning more advanced tools to attract more people and well-known brands. Moreover it is still a young social network, which has not yet reached maturity, so it may be interesting for you to open an account to start publishing and testing the platform before it is difficult to position yourself.
You can go there in order to create your tik tok ad: